SEM (Search Engine Marketing) is a form of internet marketing in which marketer use several technique like SEO, PPC, SMO etc to increase website ranking on various search engines like Google, Yahoo, MSN, AOL, AltaVista, etc. It is also known as keyword marketing. PPC (Pay Per Click) and SEO (Search Engine Optimization) are two most effective techniques used in search engine marketing (SEM). Other techniques used in SEM are SMO (Social Media Optimization), Email Marketing, Article Marketing, etc.
SEM is a very efficient way to promote your company’s product or services to online users in direct and significant manner. This can be bidding on keywords though various PPC programs like Google Adwords, Yahoo Search Marketing and Micro Soft AdCentre. It can be also though SEO (search engine optimization – the very effective way to organic listing on search engines) techniques such as meta tags, on page content optimization, and link building.
The good thing about SEM (Search Engine Marketing) is that its impact is directly measurable. You will be able to manage the amount you pay out on PPC (pay per click) campaigns as well as being able to monitor the benefits you get from the SEO and PPC techniques.
